#727bd4 color: Kickstart Purple
#727bd4 is rgb(114, 123, 212) in RGB and oklch(61.579% 0.134 277.334) in OKLCH. Every other format, shade and contrast value is below.
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- Indigo
- Medium
- Soft
- Cool
- ≈ Amethyst
- indigo-400
- Black 17%
Inside sRGB: displays the same on any screen.
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About #727bd4
#727bd4 is a soft indigo color. In OKLCH it has 61.6% lightness, 0.134 chroma and a hue of 277°.
Inside sRGB: displays the same on any screen.
White text on it reaches 3.82:1 contrast and black text 5.5:1, so white text reads better.
The closest named color is Kickstart Purple (#7777cc). In Tailwind CSS the closest color is indigo-400.
Lighter: #727bd4 mixed with white
Darker: #727bd4 mixed with black
Calmer: #727bd4 with less saturation
Similar named colors
Colors that go with #727bd4
Questions about #727bd4
What color is #727bd4?
#727bd4 is soft indigo. The closest named color is Kickstart Purple. In RGB it is rgb(114, 123, 212), in HSL hsl(234.49, 53.26%, 63.92%) and in OKLCH oklch(61.579% 0.134 277.334).
What colors go well with #727bd4?
The complementary color of #727bd4 is #9c8400. For a calmer combination use the analogous colors #358ad1 and #9b6dc3. The triadic partners are #c76447 and #249c64.
Is white or black text more readable on #727bd4?
White text reads better on #727bd4: white gives a contrast ratio of 3.82:1 and black gives 5.5:1. WCAG AA asks for at least 4.5:1 for body text.
Is #727bd4 a warm or cool color?
#727bd4 is a cool color. In OKLCH its hue is 277 degrees, its lightness 61.6% and its chroma 0.134.