#727bd7 color: Kickstart Purple
#727bd7 is rgb(114, 123, 215) in RGB and oklch(61.753% 0.13825 277.321) in OKLCH. Every other format, shade and contrast value is below.
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- Indigo
- Medium
- Soft
- Cool
- ≈ Amethyst
- indigo-400
- Black 16%
Inside sRGB: displays the same on any screen.
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About #727bd7
#727bd7 is a soft indigo color. In OKLCH it has 61.8% lightness, 0.138 chroma and a hue of 277°.
Inside sRGB: displays the same on any screen.
White text on it reaches 3.8:1 contrast and black text 5.53:1, so white text reads better.
The closest named color is Kickstart Purple (#7777cc). In Tailwind CSS the closest color is indigo-400.
Lighter: #727bd7 mixed with white
Darker: #727bd7 mixed with black
Calmer: #727bd7 with less saturation
Similar named colors
Colors that go with #727bd7
Questions about #727bd7
What color is #727bd7?
#727bd7 is soft indigo. The closest named color is Kickstart Purple. In RGB it is rgb(114, 123, 215), in HSL hsl(234.65, 55.8%, 64.51%) and in OKLCH oklch(61.753% 0.13825 277.321).
What colors go well with #727bd7?
The complementary color of #727bd7 is #9d8400. For a calmer combination use the analogous colors #318bd3 and #9c6cc5. The triadic partners are #ca6345 and #1d9e63.
Is white or black text more readable on #727bd7?
White text reads better on #727bd7: white gives a contrast ratio of 3.8:1 and black gives 5.53:1. WCAG AA asks for at least 4.5:1 for body text.
Is #727bd7 a warm or cool color?
#727bd7 is a cool color. In OKLCH its hue is 277 degrees, its lightness 61.8% and its chroma 0.138.