#727dd4 color: Kickstart Purple
#727dd4 is rgb(114, 125, 212) in RGB and oklch(61.977% 0.13131 276.413) in OKLCH. Every other format, shade and contrast value is below.
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- Indigo
- Medium
- Soft
- Cool
- ≈ Steel blue
- indigo-400
- Black 17%
Inside sRGB: displays the same on any screen.
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About #727dd4
#727dd4 is a soft indigo color. In OKLCH it has 62% lightness, 0.131 chroma and a hue of 276°.
Inside sRGB: displays the same on any screen.
White text on it reaches 3.75:1 contrast and black text 5.6:1, so white text reads better.
The closest named color is Kickstart Purple (#7777cc). In Tailwind CSS the closest color is indigo-400.
Lighter: #727dd4 mixed with white
Darker: #727dd4 mixed with black
Calmer: #727dd4 with less saturation
Similar named colors
Colors that go with #727dd4
Questions about #727dd4
What color is #727dd4?
#727dd4 is soft indigo. The closest named color is Kickstart Purple. In RGB it is rgb(114, 125, 212), in HSL hsl(233.27, 53.26%, 63.92%) and in OKLCH oklch(61.977% 0.13131 276.413).
What colors go well with #727dd4?
The complementary color of #727dd4 is #9d8500. For a calmer combination use the analogous colors #368cd0 and #9a6fc4. The triadic partners are #c8664b and #2e9d64.
Is white or black text more readable on #727dd4?
White text reads better on #727dd4: white gives a contrast ratio of 3.75:1 and black gives 5.6:1. WCAG AA asks for at least 4.5:1 for body text.
Is #727dd4 a warm or cool color?
#727dd4 is a cool color. In OKLCH its hue is 276 degrees, its lightness 62% and its chroma 0.131.